NBC-Universal CEO Jeff Shell in an interview published by the Wall Street Journal Tuesday said the movie has been rented 5 million times and has grossed $100 million in sales, netting Universal more revenue in three weeks than the original TROLLS movie scored over five months at the domestic box office. This comes after Universal released the TROLLS sequel, originally planned for a traditional theatrical run, on PVOD for $19.99 after theaters closed their doors. This radical change by Universal to the business model that currently exists between our two companies represents nothing but downside for us and is categorically unacceptable to AMC Entertainment,” AMC Theatres CEO Adam Aron wrote in the letter to Universal chairman Donna Langley. “if studios wants to break the longstanding theatrical window system, AMC is demanding a seat at the table. AMC Theatres took that as the first shot in a war: The country’s largest movie theater chain will no longer play any Universal films in its 1,000 cinemas worldwide.
Universal Pictures’ PVOD experiment in TROLLS: WORLD TOURturned out to be so lucrative, that the studio announced Tuesday it would begin releasing first-run movies on demand as well as in theaters.
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